Deep within every girl’s makeup menagerie lies a secret weapon – the brand they know they can rely on come rain, shine or anything in-between. Mine? Urban Decay. Long-since a go-to brand for makeup solutions, UD have outdone even themselves this time with their ingenious offerings this season…
Super Saturated High-Gloss Lip Colour cuts-down even the most high-maintenance of lip routines, with a 3-in-1 lining colouring and glossing result delivered in one quick swipe. The satisfyingly chubby pencil (gloss? pen? We’re not sure..) is available in five sumptuously pigmented shades – adrenaline, f-bomb, big bang, crush and punch drunk, and goes on in a creamy dream. Application feels like butter, and even the 2 glittered shades (adrenaline and big bang) leave no trace of the dreaded “sparkle grit”. Genius. What’s more, Super Saturated is packed full of plant derivatives to promote skin hydration, rejuvenating the delicate skin on your lips, which evades even the need for balm. We’re renaming it 4-in-1.. £14
So long associated with skin pinching, lid pulling and even accidental lash-removal, eyelash curlers have been shunned by many a beauty aficionado. But no more! UD’s ground-breaking new The Revolution High Performance Lash Curlers grab (gently) small sections of lashes to allow more targeted, precise results, and without fear of an unwanted added extra in the form of something ouchy. The curlers allow you to choose exactly which lashes you wish to curl (should you wish to opt for a more Clockwork Orange look), for extravagant styles and to prevent nasty nips. £16.
It was two years in the making, but it’s finally here. Inspired by the old hairspray-on-a-toothbrush trick, UD’s new Urbanbrow styling brush and setting gel is the most innovative brow gel out there – never sticky, never flaky and certainly not crunchy (you know who you are, crunch-inducing brow gels..). Finally recognizing the defining impact eyebrows have on the face, Urbanbrow polishes-off even the most unruly of brows for a truly groomed look. And all in the flick of a wrist. Sigh. £14
A no-budge, waterproof liquid liner in 11 highly pigmented knock-out shades from Woodstock (hot pink) to Radium (bright blue)? Swoon. New 24/7 Waterproof Liquid Liner offers a ludicrously ultra-fine (dare we say idiot proof?) tip for even the most rookie of line-ers to get to grips with. The slim pens are easy to control, and a must for re-creating this season’s dramatic eyes. £14
We moaned, they listened, and somehow Urban Decay found ingenious answers to all our makeup gripes. The only mystery is why we never thought of it before now? Catch the range at Debenhams and House of Fraser stores, or online at debenhams.com, houseoffraser.com, and lookfantastic.com.