No7 – Protect & Perfect Beauty Serum


No 7 Perfect & Protect Beauty is said to enliven your complexion, reduce the appearance of open pores and smooth fine lines. Claiming also to reveal younger-looking skin in just 4 weeks, we decided to put No7 Protect & Perfect serum to the test. 

Who’s it for

No7’s Protect & Perfect Beauty Serum is for people concerned about the first signs of ageing and fine lines and wrinkles. As it is a serum, it can be used morning and evening after cleansing and toning and before moisturising. It can be used on any skin type including sensitive skin.


No7’s Protect & Perfect Beauty Serum has been successfully trialled by dermatologists at Manchester University*. The serum famously flew off the shelves after Lesley Regan, Professor of Obstetrics and Gynaecology at St Mary’s Hospital, in London, confirmed that the serum does actually help repair the effects of premature ageing caused by the sun (photo-aged skin) on a BBC2 Horizon episode in March 2007. 

The special scientific formula proven to make such a difference includes pro-retinol and skin-firming peptides (retinyl palmitate and pentapeptide-3) which work on repairing existing skin damage and help maintain elasticity in the skin. And a a unique blend of anti-oxidants protect against everyday subjection to environmental stresses such as free radicals to help prevent further premature ageing. 

Our trial

Although the consistency is silky you will need a couple of squirts from the tube to cover your whole face and neck because it is not very fluid. However, this does mean that the serum is quickly absorbed into the skin, and your moisturiser can be applied straight after. The serum does feel a little oily but it is very light and certainly does not look moist on the skin. Once applied, skin feels soothed and looks smooth and fresh. Skin, however, did not feel hydrated.

We trialled this serum for a month and in that time skin felt softer and looked firmer and more radiant than it did before. The appearance of open pores improved and fine lines were definitely smoothed. The long-term effects are certainly more impressive than those on first application. Overall, JMA are pleased with the results.

Price and Packaging

The packaging is clean and simple in a plastic tube. It is light and easy to transport in makeup bags, wash bags and hand bags.

With a RRP of £19 this famous serum is much more affordable than its competitor’s versions.


Given the results of its trial and its very affordable price this is an excellent skincare product. We urge you to include this serum in your daily skincare regime if premature ageing is a concern for you as we don’t think you’ll be disappointed.

* No7 also do a newer version called No7 Protect & Perfect Intense Beauty Serum for those concerned about deep lines and wrinkles. This serum underwent rigorous independent clinical testing by Manchester University and was trialled by 60 volunteers; 70% of volunteers said they noticed an improvement in the appearance of their skin after using the product for 12 months. Results were published in the British Journal of Dermatology.

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