Max Factor – False Lash Effect Mascara


False Lash Effect Mascara is a length, volume and lift mascara from Max Factor designed to give you the look of natural false lashes without the inconvenience and unnatural feel. The mascara features Max Factor’s biggest ever mascara wand said to double the size of lashes (vs. bare) and give you such amazing looking lashes that you won’t believe they’re your own! Max Factor’s patented Liquid Lash formula should glide onto each lash easily and thicken as it dries. 


I found the chunky mascara wand to be easy to use and coated lashes well from root to tip. After just one coat lashes looked well-separated and lengthened.

As the mascara’s formula is slow drying, you can build on and change the direction of unruly lashes before it dries. It also means that it is easy to apply extra coats and go over lash tips for extra length and volume.

I tried the Black/Brown colour which is gorgeous, providing a softer look to the lashes.

My only criticism would be that the formula has a slightly sticky and flaky consistency, but its slow-drying nature does enable you to correct imperfections before the mascara sets to leave lashes looking smooth, clog-free and feeling very light.

The mascara does give the desired natural false lash effect look marketed by Max Factor. The amount of length you can achieve is impressive, while the volume is more subtle but does get thicker with repeated coats. An overall more dramatic look can be achieved with repeated coats. 


The mascara comes in a chunky black tube with silver writing.

The regular shades are Black or Black/Brown. There is also a waterproof Black shade.


The mascara is priced at £10.99 which is great value.


False Lash Effect mascara is a good all-round mascara which, most importantly, does allow you to create the effects of natural looking false lashes; making them look fuller, longer and thicker.

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