Kick the caked-in-makeup look and make ‘less-is-more’ your beauty mantra this season, says Sarah Ivory…
Clean complexions and no-frill faces pop up on fashionistas everywhere when the hot weather comes to town, and this summer is no different. The natural look was all over the SS11 catwalks and it will be hitting the high street, too. But pulling off the pared-down trend isn’t as easy as it looks and barely-there makeup requires a small dose of mastery and drop of expertise.
Beauty is skin deep
No matter how fabulous your makeup is, if you don’t look after your skin, it’s not going to look good. The natural look should always start and finish with a good beauty regime consisting of a face wash like Elemis Melting Cleansing Gel (£19.40) and an exfoliator like Elemis Skin Buff (£26.40).
The piece de resistance is to track down a miracle cream akin to Clarins Beauty Flash Balm (£27.50). Why? Because the natural look won’t work on a dull, dry pallor.
What next? Not liquid foundation. Bypass all-over foundation and use natural brand W3LL People’s Narcissist Stick Foundation (£28, beingcontent.com) to cover imperfections. Do this instead of using concealer, which tends to be unnaturally lighter than your skin in colour. Want to go one better? Embrace the lighter look by using Clinique’s new Moisture Surge Tinted Moisturiser (£21), apply it with your fingers and let the natural oils from your skin blend the makeup. Read our review.
The naked look is at its most fabulous when enhanced by a subtle blush that’s the same shade as your cheeks when exercising. Cream blushers like Clarins Multi Blush (£18) look the most natural and should be applied to the apples of your cheeks.
When it comes to eyes, stick to neutral washes of colour. Go for a light eyeliner like Model’s Own Kohl Eyeliner in Chestnut (£5) or simply employ an eyeshadow instead. I love to smudge a bit of the chemical-free Dr Hauschka Eyeshadow Solo in no. 2 (£12.77) around my eyes for an undefined line.
Want to update your natural look? Simply, add a touch of this season’s on-trend orange shade across your lids with Dainty Doll Eyeshadow in Teach me Tiger (£11.23, asos.com) and top it off with a swipe or two of Rituals Extreme Lash in brown (£12.90, uk.ritualsstore.com) across the lashes.
Don’t get lippy
Finally, go easy on the lips. While it’s tempting at this stage to smother them in gloss, don’t. Stick to a sheer lip balm like Aromatherapy Associates Moisturising Lip Balm (£13.50) for protection and moisture. Alternatively, opt for a nude lipstick like NARS Pure Matte Lipstick in Madère (£18.50, narscosmetics.co.uk) if you want to give lips a fuller appearance.
What next? That’s it, so go out and strut your natural stuff!