Choosing an Eye Cream

Day in day out beauty advisers get asked the same question: why do I need a separate moisturiser for my eyes? Well there are a number of reasons why your eye care must be different to your face care. The main reason is that the skin around your eyes is on average 4 times thinner than the rest of your face which means that cream is easily absorbed there; if you use cream which is too thick or too strong for the eye area, a layer can sit under the skin and cause puffiness and irritation. Eye creams and gels are designed to be light and easily absorbed by delicate skin.  Due to the fragile nature of the eye area, it is also the first place to show visible signs of ageing and therefore may have different needs to the rest of your face.

There are not many eye creams with SPFs on the market simply because the anti-wrinkle ingredients outweigh the importance of having an SPF in the cream too; plus creams with SPFs in tend to be thicker and therefore not as easily absorbed by the eye area. However, you can get sun protecting eye creams with SPFs in which can be used in addition to an anti-wrinkle eye cream.

Eye creams are most effective if used twice a day. Some people choose to use a different type of eye cream in the day to at night to target different concerns (i.e. for dark circles in the morning and for anti-ageing at night). To help you choose which type of eye cream is best for you, below are JMA’s favourite eye creams for different concerns:

Best eye cream for dark circles

Hylexin Serious Dark Circles – £52

(Available at Harvey Nichols, Selfridges, Urban Retreat, Harrods and

If dark circles are your major eye concern that you need an eye product which is going to predominantly target them. Dark circles tend to be hereditary. However, other environmental causes can exaggerate them such as sun exposure, poor diet, fatigue and allergies. People with allergies often rub their eye area which can worsen dark circles. Dark circles can also get darker with age as skin gets thinner. Hylexin’s Serious Dark Circles is a brilliant eye cream which literally just works to reduce the appearance of dark circles.

Hylexin functional ingredients have been shown to reduce the appearance of dark discolouration and red-blue pigmentation, under-eye bags, and to reinforce the thin tissues around the eyes that can exaggerate colour in the eye area.  A combination of plant-based bioflavanoids and peptides, plus five botanical extracts are its magic ingredients.

Best cream for puffy eyes

Clinique All About Eyes De-Puffing Eye Massage – £20

(Available at most department stores and selected Boots)

Puffy eyes occur when excess fluid retains under the skin’s surface. It can be a hereditary problem, but other short term causes include allergies, dehydration, fatigue and fluctuating hormone levels.

Clinique’s All About Eyes is a cooling serum which soothes the eyes and helps to massage away puffy bags. With caffeine, potent antioxidants and soothing botanicals it works to reduce the appearance of dark circles and help brighten the eye area too.

Best eye cream for fatigue

Lierac Diopticalm Anti-Fatigue eye balm / treatment – £18.50

 (Available from

If your eyes are tired, it can cause a number of unwanted effects in the eye area. These include dehydration, dark circles, puffiness and fine lines, however, as all or some of these symptoms are occurring as a result of tiredness, it is best to choose an eye cream which counteracts fatigue as a whole rather than just one of its symptoms.

Lierac Diopticalm anti-fatigue balm contains linden and mallow extracts to soothe and calm tired eyes. This versatile product can be used as an eye cream when applied in the morning (under makeup) and evening or as a ‘eye mask’, if applied in a thicker layer, to be left on for five minutes.

Best anti-ageing eye cream

Prevention is very important and if you are approaching your thirties or forties and only have a few very fine lines, if any, than an anti-ageing eye cream will help protect the skin by keeping it hydrated and infused with vitamins and minerals to strengthen the skin.

Creme de la Mer – Eye Balm Intense – £95

(Available from John Lewis, Harvey Nichols, House Of Fraser, Selfridges and Harrods)

Is a fabulous new eye cream with three key ingredients – Marine De-Puff Ferment, The Lifting Ferment and a potent concentration of The Miracle Broth. The Miracle Broth is a seaborne elixir known for its renewing energies. These key ingredients penetrate deep within the skin’s surface in order to protect and repair it.

The cooling balm hydrates the skin, and the appearance of puffiness, irritation and other signs of fatigue begin to fade as the eye area is renewed. With continued use, the appearance of lines and wrinkles is diminished. A firmer, more lifted looking eye and newfound clarity are revealed. While strengthened against future damage, the eye area looks vibrant, healthy and youthful.

Best anti-wrinkle eye cream

If you are starting to notice lines and wrinkles in your eye area, it is advisable to use an anti-wrinkle cream which will not only smooth out your existing lines but protect them from getting worse.

Estee Lauder Time Zone Anti-wrinkle eye cream – £48

(Available at most department stores and selected Boots)

Is a great product for helping to sustain more youthful skin. Inspired by the revolutionary science of cellular regeneration, this brilliant eye cream from Estee Lauder improves the appearance of the signs of ageing around your eyes.

Its innovative formula enables your skin to fight the look of wrinkles and crepiness in the eye area with 3 highly targeted technologies for the eyes: Exclusive Sirtuin EX1 cell renewing technology boosts skin’s own natural ability to reduce the appearance of wrinkles; exclusive TriHyaluronic Complex plumps away the look of fine, dry lines by hydrating the skin leaving it softer, suppler and revitalised; and a powerful blend of Biomimetic Barrier Lipids rebuild and maintain skin’s natural protective moisture barrier which strengthens the delicate eye-area’s resistance to daily irritation which can accelerate the signs of ageing.

Time Zone for eyes leaves skin feeling hydrated and looking younger, smoother, more radiant and lineless.

Best firming eye cream

If your biggest concern is crows feet, deep lines and sagging skin, you will be after an eye cream which will significantly reduce the appearance of wrinkles, firm the skin and prevent lines deepening.

Dr Perricone’s High Potency Eye Lift – £75

(Available at Harrods, Harvey Nichols and Selfridges)

This fantastic ‘eye lifting cream’ has been created to do the following: Lift and firm skin that has lost elasticity; diminish deep lines and wrinkles; hydrate skin to help prevent future wrinkles.

The cream has been formulated with advanced technology, high levels of active ingredients and an effective delivery system to ensure maximum absorption. Ingredients include Phospholipids, which help to repair damaged skin, and Pycnogenol, to boost skin’s collagen renewal and provide potent antioxidants to brighten the skin, all in all making for a more youthful appearance. You should notice an improvement after just a few days of use.

Applying eye cream

A little goes along way and less is always more when it comes to eye creams. Many come with applicators, but as a general rule, take only a grain of rice worth of cream for both eyes. Divide the cream onto your left- and right-hand ring fingers (as these fingers are lighter to the touch). Apply the cream in dabs, in a semi-circle, from the brow bone to the socket bone under the eyes; then gently pat the cream into the skin.  There is no need to put the cream directly under the eyes or on the eyelids as this can cause puffiness; the cream will work its way under the skin to the areas where it is needed.

See also: Choosing a Moisturiser

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