Recently I was browsing through the beauty section of a small boutique in Soho, when I spotted a brand I hadn’t heard of called Lovea Bio. The bright and sunny packaging grabbed me straight away but then I noticed a few products in their range featured argan oil. I’d never heard of it. Then my friend, who also happens to be a pharmacist, piped up and started raving about this super miracle beauty ingredient. “It’s amazing! Works wonders on your face, body and hair,” he quipped.
Hmmmm really? I lifted the small bottle of Lovea Bio 100% Argan Oil to study the label. This argan oil stuff can do it all, huh? Generally I get a little skeptical when a beauty product claims to do it all but with argan oil I was intrigued.
What is Argan Oil?
When I got home I did a little research. So what is this argan oil? Well, it’s made from the nuts of the argan tree, which grows almost exclusively in Morocco. The oil is said to have restorative and age-defying effects. Plus, as well as being high in vitamin E and essential fatty acids, it is believed to help all sorts of skin conditions: dry skin, acne, psoriasis, eczema, wrinkles.
Needless to say, I headed back to the Soho boutique and grabbed three trial items (they had a buy two get one free deal I couldn’t refuse) and here are the results.
Lovea Bio 100% Argan Oil, £16.99, mypure.co.uk
The label doesn’t do justice to all the goodies jam-packed in this beauty product. Research shows that the oil is over 70% oleic and linoleum acids and contains beautifying ingredients like vitamin E, phenols, carotenes and essential fatty acids.
After lifting the pump to smell the aroma I notice the consistency is a mix between aloe vera and fine dry oil. The aroma reminds me of virgin olive oil with a subtle nutty hint but once the oil is applied the aroma fades quickly.
This ultra-nourishing oil is quickly absorbed and leaves skin feeling super soft with increased elasticity and no greasy business. I would recommend this product to anyone with dry skin. I’ve been rubbing it into my legs after a hot shower and my skin is in tip top form. The results of regular use are pretty dramatic and argan oil has proved it’s a great natural skin food. Overall it’s great to apply on scar tissue (I imagine it would also be perfect for mothers-to-be tummies to fight stretch marks) and for that hard-to-define problem to lackluster skin.
Argan oil can also be used as a hair mask. Just comb though dull hair for maximum coverage and you’ll find the argan oil fortifies the hair shaft bringing it back to life. Or if you have damaged or very dry hair use a few light sprays to revitalize your strands like a leave-in dry shampoo. The oil will be instantly absorbed leaving a glossy shine. If you go overboard don’t panic just comb your hair back into a slick bun or top knot (just like the oil is a styling product) and leave it in so the argan oil can work wonders while you get on with your day. Then just rinse out and wash hair as normal in the evening.
Lovea Bio Moroccan Argan Oil Brillance Shine Shampoo, £4.99, mypure.co.uk
The first thing you’ll love about this product is the price. Such an affordable price for a 200ml tube that is certified organic. Plus, no paraben, no phenoxyethanol, no PEG, no silicone, no colouring and no synthetic fragrances. I found this natural shampoo left my hair feeling extra clean and moisturised. Unlike a few shampoos I’ve tried it didn’t take forever to wash out properly and I can only assume this is due to the cleanliness and organic ingredients. Recommended for dull or treated hair it’s not hard to see why after you’ve read my rant above on argan oil.
Lovea Bio Moroccan Argan Oil Brilliance Shine Conditioner, £5.49, mypure.co.uk
A great 100% natural conditioner that gives lifeless hair a new radiance. I love the lightweight texture and a pea-sized amount goes a long way in the conditioning department. It has a subtle oriental fragrance that leaves your hair smelling fantastic after a blow dry. If you have extra dry or damaged hair use the conditioner as a quick leave-in hair mask. Just spread over the lengths and ends (pay extra attention to troublesome split ends) on dry hair, leave in for five minutes then rinse thoroughly.
It’s great that we’re being spoilt for choice with so many new and exciting natural and certified organic beauty products currently on the market. Plus, you can’t say no to all these goodies (minus the chemical baddies) when the prices are so reasonable. Just like food packaging it’s important to educate yourself on what to look for and in most cases what to avoid when reading a beauty product label and choosing the right product for you. For organic skin, hair and body care Lovea Bio have made the decision a no brainer.